Stellar Blade

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Client

Sony

Year

2024

Role

+ Strategic Audit & Audience Definition
+ Insight & Messaging Strategy
+ Campaign Narrative Development

Brief

Launch Stellar Blade as an East–West crossover hit and convert awareness into demand across Western markets.

Insight

The game’s provocative character design risked dominating first impressions in Western markets, reducing a technically accomplished title to spectacle. To challenge that assumption, audiences needed to see the intent, expertise and craft behind the aesthetic. Passion, technical excellence and cinematic production value translate across markets.

The game’s provocative character design risked dominating first impressions in Western markets, reducing a technically accomplished title to spectacle. To challenge that assumption, audiences needed to see the intent, expertise and craft behind the aesthetic. Passion, technical excellence and cinematic production value translate across markets.

Solution

Lead with craft. Through a cinematic documentary series focused on developer intent and technical excellence, we reframed the game as the product of passion and precision. Across the campaign, a blockbuster treatment simplified genre conventions and presented the game through a more familiar Western lens, making it easier to grasp without diluting its identity. The result was one of the most pre-ordered titles of 2024.

Lead with craft. Through a cinematic documentary series focused on developer intent and technical excellence, we reframed the game as the product of passion and precision. Across the campaign, a blockbuster treatment simplified genre conventions and presented the game through a more familiar Western lens, making it easier to grasp without diluting its identity. The result was one of the most pre-ordered titles of 2024.

Watch documentary

Watch documentary

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