OlliOlli World

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Client

Private Division

Year

2021

Role

+ Audience Definition & Strategic Direction
+ Concept Development & Trailer Scripting
+ Creative Leadership

Brief

Drive E3 hype and scale purchase intent beyond the franchise’s core audience.

Insight

Ambitious sales targets were attached to the third instalment of an indie hit series. The franchise’s signature “flow” had defined its success, but it was a sensation players had to feel to grasp. The move from 2D to 3D made that feeling visible and expansive. Flow became freedom.

Ambitious sales targets were attached to the third instalment of an indie hit series. The franchise’s signature “flow” had defined its success, but it was a sensation players had to feel to grasp. The move from 2D to 3D made that feeling visible and expansive. Flow became freedom.

Solution

“Take A Trip.” A platform that reframed the game as escapism, inviting players into Radlandia rather than simply showcasing mechanics. With the game still in development and limited polished gameplay available, we worked directly inside the engine to construct original narrative moments, elevate side characters and expand environmental detail. This allowed the trailer and key art to establish tone, texture and a sense of freedom, selling the world before the mechanics could fully demonstrate it.

“Take A Trip.” A platform that reframed the game as escapism, inviting players into Radlandia rather than simply showcasing mechanics. With the game still in development and limited polished gameplay available, we worked directly inside the engine to construct original narrative moments, elevate side characters and expand environmental detail. This allowed the trailer and key art to establish tone, texture and a sense of freedom, selling the world before the mechanics could fully demonstrate it.

View key art

View key art