OlliOlli World

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Client

Private Division

Year

2021

Role

+ Audience Definition & Strategic Direction
+ Concept Development & Trailer Scripting
+ Creative Leadership

Brief

Drive E3 hype and scale purchase intent beyond the franchise’s core audience.

Insight

Ambitious sales targets rested on the third instalment of an indie hit series. The franchise’s signature “flow” had defined its success, but it was a sensation players had to feel to understand. The move from 2D to 3D gave us a way to turn that hard-to-explain sensation into a broader promise: flow became freedom.

Ambitious sales targets rested on the third instalment of an indie hit series. The franchise’s signature “flow” had defined its success, but it was a sensation players had to feel to understand. The move from 2D to 3D gave us a way to turn that hard-to-explain sensation into a broader promise: flow became freedom.

Solution

“Take a Trip.” A platform that reframed the game as escapism, inviting players into Radlandia. With the game still in development and limited polished gameplay available, we worked directly in-engine to construct original narrative moments, elevate side characters and add environmental detail. This let the trailer and key art establish tone, texture and freedom, selling the world before the mechanics could fully demonstrate it.

“Take a Trip.” A platform that reframed the game as escapism, inviting players into Radlandia. With the game still in development and limited polished gameplay available, we worked directly in-engine to construct original narrative moments, elevate side characters and add environmental detail. This let the trailer and key art establish tone, texture and freedom, selling the world before the mechanics could fully demonstrate it.

View key art

View key art