Keywords Studios Rebrand

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Client

Keywords Studios

Year

2023

Role

+ Strategic Audit & Audience Profiling
+ Positioning & Brand Platform Development
+ Messaging Architecture & Brand Voice
+ Brand Guidelines & Identity Toolkit

Brief

Reposition a business at the centre of a rapidly consolidating gaming industry and clarify its role as an end-to-end partner.

Insight

Keywords had grown through acquisition into a vast but fragmented group. Externally, it was still associated primarily with localisation. Internally and commercially, its full capability was not understood as a connected offering. In a consolidating industry, scale only matters if it operates as one. Clients do not need more services. They need them working together.

Solution

“Imagine More.” A brand platform designed to make the business operate as one, unifying it around a clear promise: unlocking potential in gaming. We simplified the brand architecture into three pillars, Create, Globalise and Engage, making the end-to-end offer legible. The brand strategy worked outwardly as a commercial proposition and inwardly as a rallying point, bringing a distributed global business under a single idea.

Keywords Studios Rebrand

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