Keywords Studios Rebrand

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Client

Keywords Studios

Year

2023

Role

+ Strategic Audit & Audience Profiling
+ Positioning & Brand Platform Development
+ Messaging Architecture & Brand Voice
+ Brand Guidelines & Identity Toolkit

Brief

Reposition a business at the centre of a rapidly consolidating gaming industry and clarify its role as an end-to-end partner.

Insight

Keywords had grown through acquisition into a vast but fragmented group. Externally, it was still associated primarily with localisation. Internally and among clients, its full capabilities were not understood as a connected offer. At this scale, breadth only mattered if the parts worked together. Clients did not need more services. They needed one connected partner.

Solution

“Imagine More.” A brand platform that united the business around a clear promise: unlocking potential in gaming. We turned that promise into a simple three-part architecture: Create, Globalise and Engage, clarifying how the group’s capabilities connected. Externally, the strategy sharpened the commercial proposition. Internally, it became a rallying point, giving a distributed global business a single idea to organise around.

Keywords Studios Rebrand

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